Demo Checklist
Have your best work at the START.
Don’t start the demo with a jingle. Makes sure the first thing heard is you.
Don’t have too many other voices on your demo. You’re the one trying to stand out.
Don’t have too much music on your demo or talk over it. The music always wins.
Make sure the sound quality is excellent.
Do create your demo in the style of the station you’re sending it to.
Don’t have too many long links on your demo. Aim for 5-7 links on a 3 min demo.
Show personality/relatability in your demo but also show you can do the basics. Show you can present.
Don’t have weather/traffic reports in your demo. They do not make you STAND OUT!!
Show you can sell on a demo. Commercial radio loves presenters who sell competitions/other shows well.
SEND SEND SEND. Get feedback and use it to improve.
More hints and tips at www.thepips.co.uk