Hello

Hello and welcome to the Radio, Voiceover and Speaking in Public online resource. To the right are plenty of guides and help including the Voices.com voiceover guide, that I recommend you read.

Below are some videos you can watch.

If you have any questions or want more advice following your course you know you can always email me and I will try my best to reply asap for you.

Wishing you every success with your creative career

Steve

PS The Password for the videos is Academy

Radio Production - Module 06 - Writing Scripts







module 06

Writing scripts

for
radio commercials
features and drama















Radio Commercials
Commercials are sponsored radio dramas.  Drama in 30 seconds.  In other words a mini-drama.

Commercials can vary in length from 15", 30", 40", 45" or longer. This time is bought in chunks from the radio station and the commercial is tailor made for that allotment of time.

It’s best to have a background in Marketing if you want to write copy or produce radio commercials as you have to match up to the Company’s brand values and what they stand for.

When writing copy for a realistic commercial you have to think 'mini-drama'. Think about your target listener and speak the language he or she can relate to. If you are writing a story/drama scenario make sure you have a clear story line with a beginning, middle and ending.

When creating characters ask yourself WHO they are, WHERE they are, and WHAT they are doing.

Ask Yourself:

a. Will the listener zone in?
b. Is what they zone in for linked to the brand or offer?
c. Does the advertising dramatise the benefit in a way the listener can relate to?
d. Does it sound like the brand?
e. Instinctively, how do you believe your listener will react/feel/think?
f. Will it generate the Desired Response?
g. What overall brand impression will it leave with the listeners (including those who may not yet be in the market)?

Effective Communication

Commercials start off life as an idea between client their agency and or the radio station sales team who sometimes employ in-house copy writers.  The commercial is written as a brief with client details, the reason, aim and important information that the advert must say.

Effective commercial communicate with the audience they are aimed at and generate sales or a response.  A number of obstacles can get in the way of that message, that include, the client, the radio station copy writer, the voice talent and sometimes the need to make an ‘award winning’ commercial that might be artistically interesting but not empathetic to the audience.



Here is an article by Dan McCurdy

The 7 Guidelines To Writing A Good Radio Commercial


In your search to make the perfect radio commercial there are a number of category guidelines you might find useful should you bear them in mind. This is assuming of course your aim is to produce an expertly crafted and effective ad, a piece of audio that is perhaps lauded by your work colleagues and your client(s), not to mention applauded by the industry.

Rules on creativity are notorious difficult not only to cite but also to apply so let’s just say that practice and perfection seem to demand and you should bear a nod these guidelines. There are seven of them.
Seven Guidelines to Perfect Radio Creativity.

There is no golden rule that this number should be seven, but if you read all the experts on radio, and listen to their advice, most of what they say can fall into the following 7 categories, or at least some of them:

    Audience
    Language
    Entertainment
    Simplicity of Approach
    Judging your work
    Good production
    Rules or Restrictions

Let’s look at each of these categories in turn.

1. The Radio Audience - Know your surroundings.

When you’re knocking on someone’s door without an invitation you should at least know whose door you’re knocking on. Take the time to find out about that radio station’s audience and what your listener, who’s about to listen to you, is already listening to. It will have an effect on your work, and how the listener perceives it. Listenership demographics, who listens when, will help you build a profile of the station’s typical listener. Bear this in mind when you’re writing the script.
2. Language – The Words, Sounds and Audio Package.

Know how to talk to your listener. 20 year olds talk differently from 60 year olds (generally); Men often use different language from Women; Women use a different language to talk to each other (generally); one part of the country uses different words to another; some speech we all have in common. The media you’re about to use may have an inherent style or use a particular voice, effective with that audience. It’s worth considering whether you want to work with or against this style, and how much you want to use this language. The differences and similarities can be useful to you.


Popular topics

    How to Write a Radio Script
    Interviewing for Radio by Jim Beaman A Book Review
    Creative Radio Writing and Production

3. Entertainment – Know what entertains your audience.

There is an argument you may have heard that “Bad radio advertising works because people remember it.” Generally this is false so disagree whenever you hear it. Bad, poorly made, corny and embarrassing ads don’t work certainly not in the long term interests of the product or brand. Good advertising that entertains your audience and engages them always works better.
4. Simplicity of Approach - Keep it Simple.

This is a guideline that applies to radio more than any other media. Keep it simple and get rid of anything that stops you doing this. Leave your listener with one or two abiding thoughts and feelings. They’re more likely to find it easier to act on this than a raft of confusing suggestions and facts you want them to remember. They’re not cramming for an exam.
5. Judging your work – What Makes a Good Ad?

Get to know how to judge a good script from a bad script. You do this by listening to other ads, lots of them. If you’re writing the script – read it out loud. After all, this is what you’re going to ask someone else to do soon. If you can’t read it comfortably in the time you want, book a longer commercial or edit something out. If you’re reading someone else’s script – get them to read it out loud, or ask for a demo. The listener doesn’t get to read the script.

6. Good Production – Know What Works.

Production know how is invaluable and so are good radio producers. Good Radio isn’t cheap, and neither is it necessarily easy, and cheap radio isn’t good. If you’re making a TV commercial, you’d probably hire a TV director. When you’re making Radio Commercials experience pays off hire until you feel confident or hire someone who’s produced radio commercials before. They’ll tell you things you won’t even know to know about, because the more you do something, the better you get at it. A Pre-production meeting although not common is some of the best use of everybody’s time, and you’ll know what you’re doing before you start paying for studio time.

7. Rules or Restrictions.

Having said earlier there are no rules, only guidelines, this is true for creativity. There will be statutory and legal restrictions that will apply to the media in whatever territory you’re working. If you’re not you should be familiar with these. In terms of make great ads you should know when to stop, and when to start, and don’t do something because everyone else does it.

Finally don’t be so clever or creative that you forget what you’re doing – SELL. Give the listener a reason to do something. NOW - Stand back and ask yourself, when you hear it, would you do it?

How To Tell A Good Radio Script


If someone presents you with a radio script or any audio script for that matter, there should be a few tick-boxes in your head that spring to life. The first thing you should always do if possible is either read the whole script aloud yourself, or better still, get the person who’s presenting it to you to read it out loud. This stops it being just words on a page and somehow by the miracle of sound it lives and breathes, much as the person who’s reading it does and no less the people who will hear it.
Contents and Layout of the Radio Script

In the script there will be clues to the production that will help the producer of the script, the sound engineer(s) recording it and the actors who will voice it turn the script into meaningful audio. These will normally be on the left hand side of the script in abbreviations such as:

    Sfx – sound effects
    Mvo – male voice over
    Fvo – female voice over
    Cvo – child voice over
    Mx – mix or music mix
    Atmos – Atmosphere

There may of course be less or more of these instructions depending on how complicated the soundscape of the audio is, and how many voices and/or effects and music the writer has chosen to include. There might and certainly should also be descriptions of the style and delivery of the voices the writer had in mind writing the script.

These are descriptions relevant to the writer and may make sense to you. If you’re not sure, ask the writer or whoever is presenting the script to explain them. Better still, ask to hear some audio samples of the voices and indeed also the music and effects if it helps you understand and imagine the script better.
Radio as Pictures in the Listener’s Mind

You’ll hear the often used expression that ‘radio is the theatre of the mind,’ but what des it mean? It’s just a way of describing the effects of the audio on a listener but judging what is effective theatre and pictures in other people’s minds is not always easy.

The pictures radio can offer are ALL individual and ALL inside the listeners mind and imagination. And the beautiful thing about radio is that they’re all made entirely of sound, while they don’t physically exist to each individual person these pictures are as real and concrete as any picture you can touch, and any picture you can see with normal vision. This many say is real power of radio as a broadcast medium.
Popular topics

    Secrets to Writing for Radio
    A Guide to Good Creative Radio
    Creative Radio Writing and Production

Judging a Radio Script.

To read or preferably listen to a radio script before you’re be asked to approve it before broadcast there are a number of questions you could ask.

    Does it make sense?
    Do the characters seem real and are they human?
    Are the situations believable, no matter how unbelievable at first?
    Is it simple for the listener or unnecessarily complicated?
    Do you get the point of it?
    If it’s a commercial script, what are you being asked to do?
    If it’s a radio drama – can you imagine the scenario(s) you’re being asked to picture?
    Is there a beginning, middle and an end or does it just work anyway?
    Will it come alive and will the listener relate to it, will it live?

In essence the script is asking the listener to use her or his imagination but you can make it easier for them to do this and we all like things that are easier to do in preference to things that are hard to do don’t we? Sometimes this is as simple as writing for the voices or an announcer to describe or say where the action is taking place rather than relying on sound effects and hoping the listener figures it out.
Radio as a Medium for Drama and for Selling

Why should different rules apply to engaging the listener in a drama production, yet radio commercials are often produced to a whole different set of values? The same value judgements apply to both. So on reading the script remember:

    Does the script engage the listener?
    Does it work read out loud (especially if there are time constraints)?
    It might be worth making a demo (if budgets allow)
    A radio script is audio, not words on paper
    Can you read it comfortably in the time allowed?
    If not - book a longer commercial, make a longer play or edit something out.
    Ask to attend the production session.
    And finally in production trust the actors, they’re trained to use their voice and will often suggest changes that make the whole thing better.

If you’re being asked to judge a radio script you’re being asked to judge the final audio commercial and remember after all that, the listener doesn’t get to read the script.

Top Tips from the BBC

·      Think about your audience and use appropriate language.

·      Write as you speak. You don't have to use formal language.

·      Keep reading your scripts out loud to check how they sound.

·      Avoid repeating the same word too often.

·      Write any words which are tricky to pronounce phonetically.

·      Liven up your reports with lots of interviews and sound or video clips. Long sections of script, containing only the presenter's words, can become boring.

·      Remember to tell the audience who said what. In other words, credit your sources.

·      If you did not manage to record the best quote of the interview, but you did write it down, do not be tempted to read the quote out loud. It's better to paraphrase.


Writing Drama Scripts From eHow

1

·      Formulate a story idea. Outline your characters, plot, setting, conflict and resolution.

·      Write a narrative of the story. Put the “meat” of the story on the bones of your outline. Always keep the limitations of radio in mind. You are writing for listeners, not viewers.


·      Divide the narrative into scenes, with good descriptions of setting, character, and sound effects.


·      Write the dialogue based on your narrative. Let your characters and sound effects give the listener a clear picture of the action in their mind.



Put the story into radio script format. This includes:

·      Write a page heading. This is used to specify what program or episode you’re working on and what page you are on in the script. It should be placed across the top of the page.

·      Write a scene heading. This specifies the scene number, description of the scene’s location, and time of day.


·      Include script cues. There are three things a listener mainly retains from a radio drama: dialogue, music, and sound effects. Each of these audio components is identified as a “cue”-because they happen at a given time in the script and the director may have to instruct someone (“cue them”) to produce it.


·      Insert music cues. Varying emotions can be achieved through the choice of music. Clearly written instructions regarding music cues will greatly assist the cast and crew in influencing the mood of a given scene.


·      Include the dialogue cues. This helps the director and the actors prepare themselves for proper timing and execution.


·      Insert the sound effect cues. Sound effects help to establish the scene or depict action. Sound effect cues are always underlined.


·      Compose your production notes. Engineers, cast or crew require specific instructions that are handled as production notes—comments from the writer on how to coordinate cues or achieve particular effects. These need to be clear and precise.


·      Edit your radio script after letting it sit for a few hours or days. A fresh set of eyes will help you catch any mistakes in grammar or plot. Consider having a third-party scrutinize the script for you.

     

Present the script to your producer or editor and make revisions as necessary.

Tips & Warnings

    Radio scripts are the blueprints of your presentation. There is seldom time in radio programs for script memorization so your notes and cues must be precise to achieve the results in real time.

    Detail the setting and characters as much as possible, so the actors and actresses can embody the characters, and the sound-effects operator can plan his effects.

    Always remember you are writing for listeners, not viewers or readers.


How to write a news script from eHow

News on the radio is a lot more audio focused and a lot less a visual focus than other news.

Writing a radio news story means that you have to you use the audio medium to a larger degree.

If you're interviewing a train conductor, some audio of the train will be really helpful in making your story engaging.

At the same time, you want to keep your radio news story very concise, use short sentences and sentences with just one piece of information. That will allow your listener to absorb it without dragging on too long, possibly losing the listener’s attention and, thus, defeating the purpose of your news story.

You want to keep your radio news story to about thirty seconds, if possible. Longer news pieces are possible in some mediums but if it's a radio news hourly update, this story should be about thirty seconds long. Just to sum up, some things to remember when writing a radio news story is to keep your sentences short, use the a sound that can help engage the listener and keep it short, keep it about thirty seconds long.

















Writing Radio Drama
From my dear friend Tim Crook

The Beginning

The beginning is everything. If this part of it does not work you are 'up shit creek without a paddle'. Your listeners will desert you. You have failed. You do not exist as a dramatist. Booo!

The Moment of Arrival

This is how you drop your listeners into the story. Don't give them a warm bed with comfortable pillows and a hot water bottle. The background and sub-text of previous histories is better explored through revelation in dramatic action. So parachute your listener into a top dramatic moment. Not the climax. That would be premature. Find the MOMENT to join the story. Avoid the slow snail's explicatory route. Kick 'em into a high energy trip and whoosh them through the rapids.

Structure

Set up...struggle...resolution. You can reverse this if the set-up is more dramatic and explosive than the resolution. Regard your play as a series of phases

The Plot

This is the story with lots of twists and turns. The more the merrier. Most listeners like good exciting plots. Without a good plot you're eating a souffle that has gone flat. You need plot, more plot and more plot. Run at least two story lines. Two sub plots would be interesting. Keep the plots linked logically within the same play. The best system is a major and a minor storyline linked to one another. Get them to come together at the end.

Surprise

People are hungry for entertainment. If they wanted boredom they would be filling out their tax returns instead of listening to your radio play. Make people afraid, but also excited.

Character

Your main character must have the sympathy of the audience. Your audience has to identify with your main character. If this does not happen you have created a failure. Booo!

Conflict

Drama = conflict = audience. There has to be an emotional, financial, human, moral, physical struggle so your listeners can laugh or cry. Yes, you want your listeners to laugh or cry or laugh and cry. If you don't, give up.

Polarities or Extremes

The art of story telling is exploring the extreme limits of our psychological or physical existence. To pitch one polarity against another.

The Climax

I apologize for the sexual metaphor. But there is something in this. The better sex has foreplay, development, sustained excitement, surprise and affection, nay love followed by an explosion of ecstasy. Good radio drama is not all that different. If you don't use it, you lose it.

Dialogue

This is how we engage dramatically with the world. Characters inform, argue, amuse, outrage, argue through the ebb and flow of dialogue. When we do we talk and that is how great radio plays are made.....by talking in dramatic dialogue.

Atmosphere / Ambience

This sets the emotional spirit of the play. It determines whether your listeners believe in the world that you have created. Worlds are not created by dramatic dialogue alone. There is attitude and atmosphere. This is determined by detail and relevant detail. It could be in a sound effect. It could be in the writing. It could be in the music. It could be in everything. But the result is that the fifth dimension of radio writing - the imagination of the listener - is stimulated to become a picture palace of the mind.

Emotion

Got to be there. You have to generate an emotional response from the audience....preferably to the main character....also not so strongly in relation to the other characters. Emotion = love, hate, admiration. Never mind about the type of emotion.....concentrate on whether it is there or not. Emotional connection between the writing and the listener = good radio drama.

Balance Character and Plot

You have to have both. You cannot trade. One can predominate over the other. Where they are balanced equally....it can only work if characterisation relates to plot development. If your main plot is character intensive, make sure that your minor plot is plot intensive.

Purpose

Crook's golden rule is that every word, every line, every scene must serve a dramatic purpose in terms of characterisation and plot development. Drop anything that does not have a dramatic purpose.

Tension and Humour

To stop the listener dropping off or switching off, maintain the tension always and throw in the humour. Tension, humour, tension, humour, tension humour...like the foxtrot..Make the emotional rhythm of the play dance on the listener's heart and mind. Charm and alarm, charm and alarm. But they've got to be linked. Your character uses humour to react to the tension in the scene or play. Keep one character who uses humour to deal with difficult situations. Make sure the humour is verbal. Slapstick belongs to a different type of play or entertainment. Make sure you do not have characters taking it in turns to be funny. This is not stand up comedy or sitcom. Make sure that the character who uses humour has a consistent sense of humour.

Get your listener inside the world of your play. How?

a. Sympathy or empathy with the main character.
b. A bloody good set up.
c. A big, nasty antagonist or villain.
d. Great Plot...Great Story....twists and turns.
e. Crisis at the beginning is dramatic and a great start.
f. Emotional intensity. Hit some high points.
g. Escalating conflict so the structure climbs with tension and humour.
h. Strike the colours with detail so there's an atmosphere, mood...ambience.
I. Modulate charm with alarm...humour with tension...tension with humour...funny policeman nasty policeman.
j. Surprise, surprise...that's what you do to the listener, through the plot.

The principle of developing scenes

1.    Introduction.
2.    Character one...goal and objective.
3.    Character two...goal and objective.
4.    Purpose of scene in overall plot.
5.    One of the characters achieves a goal.
6.    Link to the next scene by introducing or pointing to location of next scene or presence of character in next scene.

Question marks in the mind of the listener. Always keep one, better two or three

The Principle of Character

1.    Believable and recognisable.
2.    Purpose within the plot.
3.    Characters have to have function. Character has to be consistent with function.
4.    Characters have to be intentional.
5.    Start with a stereotype to ensure rapid recognition, then twist the stereotype. Challenge the homily that there is nothing new under the sun by making it new under the moon.
6.    Give each character a dominant physical or behavioural characteristic. Make the dominant characteristic purposeful. Make it extreme.
7.    Your main character must be active.
8.    Active character / urgent plot. The character's energy has to fight the urgency of the plot and the urgency of the plot makes the character more energetic.

The principle of Hero / Heroine

1.    Listeners look up to main characters, want to admire them because we all want heroes and heroines in our lives. Life's eternal fantasy that transcendent people and transcendent moments conquer adversity.
2.    If you are very clever you can transfer the hero from the obvious to the humble and make great the inferior or character who has greater potential for human dignity.
3.    Charisma. Characters need intensity and conviction. They may not be perfect but they are attractive. You cannot identify with people who are unlike ourselves...too perfect, no beliefs...take themselves too seriously...lack a sense of humour..
4.    Give your characters private moments when they drop their guards and allow us into their minds and hearts. Make the listener privileged. Use this moment for revelation.
5.    The main character has to change and has to be changed by the plot.
6.    You must have a main character and secondary characters. Your main character changes. Your secondary characters are probably more singular in their characteristics. Your secondary characters are already committed. Your main character is still weighing up the options.
7.    You must have characters who are extreme in relation to each other...characters that are different make drama.

Where are we now?

Well, we should be here....
a. The main character is in the middle of the story.
b. You've used dominant characteristics.
c. The listener likes the main character.
d. The listener cares what happens to the main character.
e. The listener hates the antagonist.
f. The main character is developing.

Principles of Dialogue

a. Dialogue must be a response to a situation, plot or action.
b. Dialogue must be a response to each character in the scene.
c. Dialogue must be comic relief.
d. Dialogue must connect to the next scene.
e. Avoid reflective, passive and neutral. Go for active, and direct and emotional.
f. Dialogue must be believable by being specific...by being specific to the character's background and emotional state.
g. If dialogue is reacting to action or situation then it must be dramatic and poised on polarities. The goals of the characters in each scene should be different.
h. Dialogue should be continuous. Tip...characters often take a tag by repeating the last word spoken by the first character.
i. Dialogue must relate to function.
j. You can mix direct with indirect between two characters because they have different goals.
k. Humorous dialogue is not a character telling a joke but a line or lines responding to the dramatic situation.
l. Heightened dialogue vs naturalistic dialogue. Heightened language is the language of the theatre...high octane communication...poetic, philosophical...charged..the expression of the playwright...It serves not only the development of the plot and character, but it also presents the view of the writer. Works well in radio. But there is now a tendency for more naturalism. Radio producers like to go out on location and explore realism. In these situations you must stick to natural dialogue.

Principles peculiar to Radio

1.    The inner existence.
2.    The tension and conflict between the interior and exterior.
3.    More psychological.
4.    Easier to explore the real and the surreal and to delineate the line between the two.
5.    Have to work in the fifth dimension...the energy of the listener's imaginative participation.
6.    The interior existence offers exploration of personal thoughts, fantasies, emotions and conflicts.
7.    All levels of external conflict can be explored.
8.    The precipitating event through plot has to threaten the inner life of the main character. This is the kick-off in radio drama.
9.    The end or resolution in radio drama is more deeply rooted in the emotional equilibrium and insight of the main character. Changes are internal as well as external.
10.Time transposition and translocation are faster and more rapid and more complicated. Flashbacks...flashforwards... different ages.
11.Radio requires less rather than more characters. Characterisation needs to be strong and fascinating.
12.Maintain the focus of the main character and plot.
13.Economy of words underlines subtextual surprise and engagement with the listener's imagination.
14.Wit is vital because language is so important...cleverness with words...energy with words..humour with words...Wit is advanced by surprising the listener...being aggressive with the listener..being fast, short and clever with the listener.
15.Irony is pathos and bathos. It's conflict between the inner life and outer action.

























Writing Radio News (Worldwide David Brewer)

Writing a script for a radio news package

The importance of the words

The script is what makes sense of the information you have gathered. It is the framework for your story. It brings together the most important elements, and helps your audience understand the significance of the points the people you have interviewed have made.
Your script is the framework for the facts you have uncovered

Keep it short and simple

The script should be written in simple, short sentences. Try to use everyday language and terms your audience will understand. It should not contain any complicated concepts that could confuse and distract.
Use everyday language and avoid complex concepts

Use the script to introduce the audio

The script should offer the audience introductions to the audio you are including. It should tell the listener what’s coming up without repeating the words they are about to hear. Don’t summaries too much; you should not take away the power of the clips in your piece.
If you have good clips you need good scripted links

Grab the attention of the audience

You are crafting a tease into material that is designed to make people stop and listen. The language should be in the active tense. The most important information must feature in the first few sentences. However, the quality should be consistent throughout and the script must not tail off at the end.
The script has to be good from start to finish

Your opinions don’t matter

Your script should be factual and without comment or descriptive words. Don’t try to attract listeners by including your own emotions. That’s not your job. Those who listen to your radio package will make their own decisions about the power of the information you are broadcasting.
You are not paid to add comment

Deliver a complete and fair report

Your script should weave together all the elements you have gathered for your story without suggesting that any one is more important than the other; that’s for the audience to decide, not you. You have a responsibility to set out the information in a way that doesn’t lead or mislead.
You should never construct a radio news package to make a personal point

Scripting before interviewing

Some journalists choose to draft a script before they have conducted the interview. That’s fine as long as the journalist retains an open mind and does not orchestrate or stage manage the interviews to fit into the structure they have already planned.
Always be ready to change your script if new information comes to light

Scripting after interviewing

Some journalists prefer to listen to the material before they start their script. This approach can lead to a fresher sounding piece. However it can also lead to confusion if you have too much material and no idea how it is going to be edited and scripted together.
Writing down a script outline will help when you are editing the audio

Fact checking

Fact check every piece of information that you are including in the script. Also fact check what has been said by those you have interviewed. Decide whether the fact checking has raised any issues that need to be covered in the script.
Be prepared to do further research if needed

Editorial ethics

Check the script against the editorial ethics of objectivity, impartiality and fairness. Do not give extra weight to one point of view. Most of the people you interview will have strong points of view – you wouldn’t be interviewing them if that were not the case. However your script needs to be fair to all.
You must be objective in your selection of clips and your choice of words

The beginning

Start the script by addressing the main point made in your introduction. Later in the script you can add context and analysis that may help the audience understand the issues raised by those you are interviewing. But start with a crisp and sharp introduction that highlights the main points.
Start with the news angle and add context later

The ending

Always end your script with a fact and not a vague line such as ‘we will have to wait to see.’ Your audience wants information not overused clichés. Consider asking your interviewees what’s likely to happen next and summarise their expectations in your last paragraph.
Avoid vague final words and always end the piece with facts

Does it make sense?

Read the script back to yourself. Have you left any gaps? Do you need to do any further research? Check it with a colleague. A second pair of eyes works for radio scripts as well as print. Check your choice of audio, too, you may have missed a more important clip.
If your script doesn’t make sense to you it won’t make sense to the audience












Active / Passive Verb Forms

Sentences can be active or passive. Therefore, tenses also have "active forms" and "passive forms." You must learn to recognize the difference to successfully speak English.

Active Form

In active sentences, the thing doing the action is the subject of the sentence and the thing receiving the action is the object. Most sentences are active.
[Thing doing action] + [verb] + [thing receiving action]

Passive Form

In passive sentences, the thing receiving the action is the subject of the sentence and the thing doing the action is optionally included near the end of the sentence. You can use the passive form if you think that the thing receiving the action is more important or should be emphasized. You can also use the passive form if you do not know who is doing the action or if you do not want to mention who is doing the action.
[Thing receiving action] + [be] + [past participle of verb] + [by] + [thing doing action]
Examples:

Active / Passive Overview


Active
Passive
Simple Present
Once a week, Tom cleans the house.
Once a week, the house is cleaned by Tom.
Present Continuous
Right now, Sarah is writing the letter.
Right now, the letter is being written by Sarah.
Simple Past
Sam repaired the car.
The car was repaired by Sam.
Past Continuous
The salesman was helping the customer when the thief came into the store.
The customer was being helped by the salesman when the thief came into the store.
Present Perfect
Many tourists have visited that castle.
That castle has been visited by many tourists.
Present Perfect Continuous
Recently, John has been doing the work.
Recently, the work has been being done by John.
Past Perfect
George had repaired many cars before he received his mechanic's license.
Many cars had been repaired by George before he received his mechanic's license.
Past Perfect Continuous
Chef Jones had been preparing the restaurant's fantastic dinners for two years before he moved to Paris.
The restaurant's fantastic dinners had been being prepared by Chef Jones for two years before he moved to Paris.
Simple Future
will
Someone will finish the work by 5:00 PM.
The work will be finished by 5:00 PM.
Simple Future
be going to
Sally is going to make a beautiful dinner tonight.
A beautiful dinner is going to be made by Sally tonight.
Future Continuous
will
At 8:00 PM tonight, John will be washing the dishes.
At 8:00 PM tonight, the dishes will be being washed by John.
Future Continuous
be going to
At 8:00 PM tonight, John is going to be washing the dishes.
At 8:00 PM tonight, the dishes are going to be being washed by John.
Future Perfect
will
They will have completed the project before the deadline.
The project will have been completed before the deadline.
Future Perfect
be going to
They are going to have completed the project before the deadline.
The project is going to have been completed before the deadline.
Future Perfect Continuous
will
The famous artist will have been painting the mural for over six months by the time it is finished.
The mural will have been being painted by the famous artist for over six months by the time it is finished.
Future Perfect Continuous
be going to
The famous artist is going to have been painting the mural for over six months by the time it is finished.
The mural is going to have been being painted by the famous artist for over six months by the time it is finished.
Used to
Jerry used to pay the bills.
The bills used to be paid by Jerry.
Would Always
My mother would always make the pies.
The pies would always be made by my mother.
Future in the Past
Would
I knew John would finish the work by 5:00 PM.
I knew the work would be finished by 5:00 PM.
Future in the Past
Was Going to
I thought Sally was going to make a beautiful dinner tonight.
I thought a beautiful dinner was going to be made by Sally tonight.

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